Privacy Policy
Last Updated: 06.11.2024
Introduction
This privacy notice for Dig N Mark Ltd. (“we,” “us,” or “our”) describes how and why we might collect, store, use, and/or share (“process”) your information when you use our services (“Services”), such as when you:
Visit our website at dignmark.com, or any website of ours that links to this privacy notice
Engage with us in other related ways ― including any marketing or events
1. Information We Collect
1.1. Personal information provided by You
We collect data through the following means:
Contact Form: When you use our contact form, we collect your name, email, and message details to respond to your inquiries.
Subscription Form: We collect your name and email to send you updates and newsletters managed through Mailer Lite.
First Consultation Form: To schedule business-related meetings, we may collect additional information, such as business names and relevant details, securely stored in Notion and Google Workspace.
1.2. Sensitive data
We do not process sensitive personal information.
1.3. Information automatically collected
We automatically collect certain information when you visit, use, or navigate the Services by Google Analytics. Automatically collected data, such as IP addresses, location data, device information, and site interactions, is used solely for analytics and performance tracking. This information does not reveal your specific identity (like your name or contact information). It may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Services, and other technical details. This information is primarily needed to maintain the security and operation of our Services and for our internal analytics and reporting purposes.
1.4. Information collected from other sources
To enhance our ability to provide relevant marketing, offers, and services to you and update our records, we may obtain information about you from other sources, such as public databases, joint marketing partners, affiliate programs, data providers, social media platforms, and other third parties. This information includes mailing addresses, job titles, email addresses, phone numbers, intent data (or user behaviour data), Internet Protocol (IP) addresses, social media profiles, social media URLs, and custom profiles for targeted advertising and event promotion.
If you interact with us on a social media platform using your social media account (e.g., Facebook or X). In that case, we receive your personal information from platforms, such as your name, email address, and gender. Any personal data we collect from your social media account depends on your social media account’s privacy settings. Please note that this privacy notice does not govern their use of your information.
2. How We Use Your Data
We process your information to provide, improve site performance, communicate with you, prevent security and fraud, and comply with law. We may also process your information for other purposes with your consent. We process your information only when we have a valid legal reason. Google Analytics collects data solely for analytics and site performance tracking.
3. Legal Bases We Rely on to Process Your Information
We only process your personal information when we believe it is necessary. We have a valid legal reason (i.e., legal basis) to do so under applicable law, like with your consent, to comply with laws, to provide you with services to enter into or fulfil our contractual obligations, to protect your rights, or to fulfil our legitimate business interests.
This section applies to you if you are in the EU or UK.
The General Data Protection Regulation (GDPR) and UK GDPR require us to explain the valid legal bases we rely on to process your personal information. As such, we may rely on the following legal bases to process your personal information:
Consent. We may process your information if you have permitted us (i.e., consent) to use your personal information for a specific purpose. You can withdraw your consent at any time.
Performance of a Contract. We may process your personal information when we believe it is necessary to fulfil our contractual obligations to you, including providing our Services or at your request before entering into a contract with you.
Legitimate Interests. We may process your information when reasonably necessary to achieve our legitimate business interests. Those interests do not outweigh your interests and fundamental rights and freedoms. For example, we may process your personal information for some of the purposes described to:
Analyse how our Services are used so we can improve them to engage and retain users
Support our marketing activities
Diagnose problems and/or prevent fraudulent activities
Legal Obligations. We may process your information where we believe it is necessary to comply with our legal obligations, such as cooperating with a law enforcement body or regulatory agency, exercising or defending our legal rights, or disclosing your information as evidence in litigation in which we are involved.
Vital Interests. We may process your information where it is necessary to protect your vital interests or the vital interests of a third party, such as in situations involving potential threats to the safety of any person.
In legal terms, we are generally the “data controller” under European data protection laws of the personal information described in this privacy notice, since we determine the means and/or purposes of our data processing. This privacy notice does not apply to the personal information we process as a “data processor” on behalf of our customers. In those situations, the customer we provide services to and with whom we have entered into a data processing agreement is the “data controller” responsible for your personal information, and we merely process your information on their behalf under your instructions. If you want to know more about our customers’ privacy practices, read their privacy policies and ask them any questions.
This section applies to you if you are in Canada.
We may process your information if you have given us specific permission (i.e., express consent) to use your personal information for a particular purpose or in situations where your authorisation can be inferred (i.e., implied consent). You can withdraw your consent at any time.
In some exceptional cases, we may be legally permitted under applicable law to process your information without your consent, including, for example:
If collection is clearly in the interests of an individual and consent cannot be obtained in a timely way
For investigations, fraud detection, and prevention
For business transactions, provided certain conditions are met
If it is contained in a witness statement and the collection is necessary to assess, process, or settle an insurance claim
For identifying injured, ill, or deceased persons and communicating with next of kin
If we have reasonable grounds to believe an individual has been, is, or might be a victim of financial abuse
If it is reasonable to expect collection and use with consent would compromise the availability or the accuracy of the information and the collection is reasonable for purposes related to investigating a breach of an agreement or an infringement of the laws of Canada or a province
If disclosure is required to comply with a subpoena, warrant, court order, or rules of the court relating to the production of records
If it was produced by an individual in the course of their employment, business, or profession, and the collection is consistent with the purposes for which the information was produced
If the collection is solely for journalistic, artistic, or literary purposes
If the information is publicly available and is specified by the regulations
4. Data Sharing
We only share data under specific circumstances:
Google Analytics: Data collected is shared with Google to provide analytical insights.
Third-Party Services: Subscription information is managed through Mailer Lite, and communication data is saved in Notion and Google Workspace.
No Unauthorized Sharing: We do not sell, trade, or transfer personal information to outside parties without consent unless required by law.
5. Data Retention
Google Analytics collects data according to Google’s default retention period. Information from contact and subscription forms is retained only as long as necessary for communication or subscription purposes.
For more information on Google’s privacy practices, please visit the Google Privacy & Terms page.
6. Your Rights
If you’re in the European Economic Area (EEA), United Kingdom (UK), Switzerland, Canada, California, or other regions with applicable data protection laws. In that case, you may have certain rights regarding your personal data, including:
Right to Access: You can request access to the data collected about you.
Right to Delete: You can request deletion of your data, where applicable.
Right to Rectify: You can request corrections to inaccurate or incomplete personal information.
Right to Restrict Processing: You may request limitations on processing your data under certain conditions.
Right to Opt Out: You can control the use of cookies through your browser settings or opt out of Google Analytics tracking through https://tools.google.com/dlpage/gaoptout.
If you are located in the EEA or UK and you believe we are unlawfully processing your personal information, you also have the right to complain to your Member State data protection authority or UK data protection authority.
If you are located in Switzerland, you may contact the Federal Data Protection and Information Commissioner.
7. Cookies
Our website uses cookies for analytics purposes via Google Analytics. You can manage cookies through your browser settings. You can find out more about this in our Cookie Notice.
8. Security
We implement reasonable measures to protect your data from unauthorised access, including secure data storage with trusted third-party providers. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorised third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information.
9. Links to Other Sites
Our site may contain links to other websites. We are not responsible for the privacy practices or content of these sites. Please review their policies when visiting.
10. Changes to This Privacy Policy
We may update this privacy policy from time to time. Changes will be posted on this page, and the “Last Updated” date will be revised accordingly.
11. Contact Us
If you have any questions regarding this policy or your personal data, please contact us at [email protected].